 |
|
|
|
 |
| |
|
|
|
| Subscription: |
613,676 |
87.2% |
| Newsstand: |
89,917 |
12.8% |
|
| Total Average Paid Circulation: |
703,593 |
100% |
|
| 2008 Ratebase: |
650,000 |
|
| 2009 Ratebase: |
700,000 |
|
|
| Source: December 2008 ABC Statement |
|
| WIRED's editorial attracts an unduplicated
readership of the most important people shaping our future—educated,
affluent leaders with a passion for business, technology, design and
the latest trends. |
|
| Total Audience: |
2,888,000 |
|
| Readers Per Copy: |
4 |
|
| Median HHI: |
$83,960 |
|
| Median IEI: |
$41,249 |
|
| Median Age: |
33 |
|
| Male/Female: |
76%/24% |
|
| Married: |
44% |
|
| |
|
|
| |
% Comp. |
|
| Age 18-34: |
55 |
|
| Age 35-54: |
35 |
|
| Age 55+: |
10 |
|
| Age 21+: |
92 |
|
| |
|
|
| |
% Comp. |
Index |
| Post Graduate Degree: |
16 |
187 |
| Graduated College+: |
44 |
169 |
| |
|
|
| Employed: |
84 |
130 |
| Professional / Managerial: |
48 |
205 |
| Top Management: |
12 |
268 |
| "Influentials": |
20 |
249 |
| Retired: |
3 |
17 |
| |
|
|
| HHI $75k+: |
56 |
151 |
| HHI $100k+: |
40 |
164 |
| HHI $150K+: |
20 |
202 |
| HHI $200K+: |
8 |
180 |
| |
|
|
| Personal Income $50K+: |
35 |
165 |
| Personal Income $75K+: |
22 |
214 |
| Personal Income $100K+: |
13 |
229 |
| Personal Income $150K+: |
6 |
283 |
| |
|
|
| Own Principal Residence: |
59 |
84 |
|
|
|
Source: MRI Fall 2008
|
|
|
|
