|
|
|
 |
| |
|
|
|
| Subscription: |
661,449 |
89% |
| Newsstand: |
82,027 |
11% |
|
| Total Paid & Verified Circulation: |
743,476 |
100% |
|
| 2009 Ratebase: |
700,000 |
|
| 2010 Ratebase: |
750,000 |
|
|
| Source: June 2009 ABC Statement |
|
| |
Aud |
% Comp |
| TOTAL ADULTS |
2,789,000 |
100.0 |
| Men |
2,107,000 |
75.5 |
| Women |
682,000 |
24.5 |
| Attended/Graduated College+ |
2,343,000 |
84.0 |
| Graduated College+ |
1,349,000 |
48.4 |
| Employed |
2,309,000 |
82.8 |
| Professional/Managerial |
1,384,000 |
49.6 |
| Top Management |
445,000 |
16.0 |
| Influentials |
490,000 |
17.6 |
| |
| Median Age |
34.5 |
|
| Men |
34.4 |
|
| Women |
34.8 |
|
| |
| Median HHI |
$91,056 |
|
| Men |
$86,954 |
|
| Women |
$112,930 |
|
| |
Base: Adults
Source: MRI Spring 2009 |
| |
| TOTAL ADULTS |
603,000 |
100.00 |
| Men |
419,000 |
69.5 |
| Women |
184,000 |
30.5 |
| Attended/Graduated College+ |
586,000 |
97.2 |
| Graduated College+ |
475,000 |
78.8 |
| Employed |
531,000 |
88.1 |
| Professional/Managerial |
439,000 |
72.8 |
| Top Management |
136,000 |
22.6 |
| |
| Median Age |
45.0 |
|
| Men |
44.5 |
|
| Women |
45.8 |
|
| |
| Median HHI |
$152,415 |
|
| Men |
$151,336 |
|
| Women |
$154,111 |
|
|
|
|
Base: Adults
Source: MMR 2009
|
Updated 12/01/2009
|
|
|
|
