 |
|
|
|
 |
| |
|
|
|
| Subscription: |
616,635 |
87.3% |
| Newsstand: |
89,859 |
12.7% |
|
| Total Average Paid Circulation: |
706,494 |
100% |
|
| 2007 Ratebase: |
625,000 |
|
| 2008 Ratebase: |
650,000 |
|
|
| Source: December 2007 ABC Statement |
|
| WIRED's editorial attracts an unduplicated
readership of the most important people shaping our future—educated,
affluent leaders with a passion for business, technology, design and
the latest trends. |
|
| Total Audience: |
2,018,000 |
|
| Readers Per Copy: |
3.15 |
|
| Median HHI: |
$88,481 |
|
| Median IEI: |
$53,238 |
|
| Median Age: |
36 |
|
| Male/Female: |
68%/32% |
|
| Married: |
50% (90 index) |
|
| |
|
|
| |
% Comp. |
Index |
| Age 18-34: |
48 |
157 |
| Age 18-49: |
82 |
136 |
| Age 25-44: |
54 |
144 |
| Age 25-49: |
64 |
134 |
| Age 25-54: |
71 |
124 |
| Age 21+: |
91 |
96 |
| Age 21-29: |
25 |
152 |
| Age 21-34: |
39 |
154 |
| Age 50+: |
18 |
45 |
| |
|
|
| Post Graduate Degree: |
20 |
242 |
| Graduated College+: |
58 |
228 |
| |
|
|
| Employed: |
82 |
126 |
| Professional / Managerial: |
51 |
218 |
| Top Management: |
14 |
150 |
| "Influentials": |
21 |
267 |
| Retired: |
4 |
23 |
| |
|
|
| HHI $75k+: |
59 |
170 |
| HHI $100k+: |
42 |
195 |
| HHI $150K+: |
17 |
201 |
| HHI $200K+: |
8 |
215 |
| |
|
|
| Personal Income $50K+: |
44 |
215 |
| Personal Income $75K+: |
28 |
307 |
| |
|
|
| Own Principal Residence: |
69 |
99 |
|
|
|
Source: MRI Fall 2007; Base: Total Adults
|
|
|
|
