|
|
|
 |
| |
|
|
|
| Subscriptions: |
798,327 |
69% |
| Newsstand: |
355,190 |
31% |
|
| Total Average Paid
Circulation: |
1,153,517 |
100% |
|
| Ratebase: |
1,075,000 |
|
| Bonus: |
7.3% |
|
|
| TOTAL AUDIENCE: |
6,330,000 |
|
| Median HHI |
$72,303 |
|
| Median Age |
40.3 |
|
| Male / Female Ratio: |
24 / 76 |
|
| Reader Per Copy |
5.49 |
|
|
|
Aud (000) |
% Comp |
| AGE |
|
|
| 21+ |
5,894 |
93.1% |
| 18-34 |
2,422 |
38.3% |
| 25-34 |
1,386 |
21.9% |
| 35-49 |
2,043 |
32.3% |
| 25-54 |
4.126 |
65.2% |
|
| INCOME |
|
|
| HHI $75,000+ |
3,048 |
48.2% |
| HHI $100,000+ |
2,153 |
34.0% |
| HHI $150,000+ |
1,093 |
17.3% |
| |
|
|
| Professional/Managerial |
2,067 |
32.7% |
| Graduated College+ |
2,482 |
39.2% |
|
|
| Source: ABC Publisher’s Statement, June 30, 2007; MRI Spring 2007 |
|
|
|
