|
|
|
 |
| |
|
|
|
| Subscriptions: |
767,501 |
67% |
| Newsstand: |
376,500 |
33% |
|
| Total Average Paid
Circulation: |
1,144,001 |
100% |
|
| Ratebase: |
1,075,000 |
|
| Bonus: |
6.4% |
|
|
| TOTAL AUDIENCE: |
6,107,000 |
|
| Median HHI |
$69,265 |
|
| Median Age |
39.5 |
|
| Male / Female Ratio: |
21/79 |
|
| Reader Per Copy |
5.59 |
|
|
|
Aud (000) |
% Comp |
| AGE |
|
|
| 21+ |
5,393 |
88.3% |
| 18-34 |
2,480 |
40.6% |
| 25-34 |
1,253 |
20.5% |
| 35-49 |
1,742 |
28.5% |
| 25-54 |
3,628 |
59.4% |
|
| INCOME |
|
|
| HHI $75,000+ |
2,842 |
46.5% |
| HHI $100,000+ |
2,105 |
34.5% |
| |
|
|
| Professional/Managerial |
1,699 |
27.8% |
| Graduated College+ |
2,121 |
34.7% |
|
|
| Source: ABC Publisher’s Statement, June 30, 2008; MRI Spring 2008 |
|
|
|
