|
|
|
 |
| |
|
|
|
| Paid Subscriptions: |
790,463 |
69% |
| Verified Subscriptions: |
26,247 |
2% |
| Total Paid & Verified Subscriptions: |
816,710 |
71% |
| Newsstand: |
334,667 |
29% |
|
| Total Average Paid
Circulation: |
1,151,377 |
100% |
| Rate Base: |
1,100,000 |
|
| Bonus: |
5% |
|
|
| TOTAL AUDIENCE: |
6,890,000 |
|
| Median HHI |
$74,765 |
|
| Median Age |
40.3 |
|
| Male / Female Ratio: |
23/77 |
|
| Reader Per Copy |
6.26 |
|
|
|
Aud (000) |
% Comp |
| AGE |
|
|
| 21+ |
6,315 |
92% |
| 18-34 |
2,696 |
39% |
| 25-49 |
3,473 |
50% |
| 25-54 |
4,067 |
59% |
| 35-54 |
2,709 |
39% |
|
| INCOME |
|
|
| HHI $75,000+ |
3,434 |
50% |
| HHI $100,000+ |
2,317 |
34% |
| |
|
|
| Professional/Managerial |
1,988 |
29% |
| College Educated |
4,939 |
72% |
| Graduated College+ |
2,635 |
38% |
| A/B County |
5,597 |
81% |
|
|
| Source: ABC Publisher’s Statement, June 30, 2009; MRI Fall 2009 |
Updated 12/02/2009
|
|
|
|
