 |
|
|
|
 |
| |
|
|
|
| Rate Base: |
1,000,000 |
|
| Total Circulation |
1,048,782 |
100% |
| Subscriptions: |
1,011,821 |
96% |
|
Newsstand: |
36,961 |
4% |
|
Highest Renewal Rate in the Industry: |
86% |
|
|
|
| Source: ABC June 2009; ABC Statement Plus June 2009 |
|
| |
Audience |
|
| TOTAL ADULTS |
4,611,000 |
|
|
| |
% Comp. |
|
| Graduated College+ |
65% |
|
| Employed |
69% |
|
| Professional/Managerial |
45% |
|
| Top Management |
18% |
|
| 10+ Cultural Activities per year |
82% |
|
|
| Influentials Index |
369 |
|
|
| Median Age |
48 |
|
| Age 18-24 readership |
+58% |
vs. 2008 |
| Age 25-34 readership |
+25% |
vs. 2008 |
|
| Median HHI |
$91,359 |
|
|
| Average Reading Minutes |
77 |
|
| One of My Favorites |
40% |
|
| Involvement Index |
140 |
|
|
Source: MRI Spring 2009
Cultural Activities= Go to cultural institutions/spectator events; The MRI Involvement Index is calculated based on average reading minutes, one of my favorites, and read 4 out of 4 issues. The national average is 100. |
|
| |
Audience |
|
| TOTAL ADULTS |
958,000 |
|
|
| |
% Comp. |
|
| Graduated College+ |
83% |
|
| Employed |
72% |
|
| Professional/Managerial |
59% |
|
| Top Management |
22% |
|
| Own a Valid Passport |
88% |
|
|
| MEDIAN HHI |
$161,493 |
|
| Median Home Value |
$537,663 |
|
| Median Investable Assets |
$1,356,755 |
|
|
|
|
Source: MMR 2009; HHI $100,000+ |
Updated 01/15/2010
|
|
|
|
