|
|
|
 |
| |
|
|
|
| Subscriptions: |
1,004,639 |
96% |
|
Newsstand: |
39,292 |
4% |
|
| Total Average Paid Circulation: |
1,043,931 |
100% |
| |
|
|
| Ratebase: |
975,000 |
|
| |
1,000,000 |
as of 7/2008 |
|
| Source: June 2008 ABC Statement |
|
|
Aud (000) |
Comp |
| TOTAL ADULTS |
3,992 |
100% |
| Men |
2,082 |
52.2% |
| Women |
1,910 |
47.8% |
| Attended/Graduated College+ |
3,158 |
79.1% |
| Graduated College+ |
2,333 |
58.4% |
| Employed |
2,799 |
70.1% |
| Professional/Managerial |
1,628 |
40.8% |
| Top Management |
397 |
9.9% |
|
| Median Age |
47.8 |
|
| Men |
45.7 |
|
| Women |
50.4 |
|
|
| Median HHI |
$79,088 |
|
| Men |
$84,894 |
|
| Women |
$70,964 |
|
|
Base: Adults
Source: MRI Spring 2008 |
|
| TOTAL ADULTS |
1,070 |
100% |
| Men |
493 |
46.1% |
| Women |
577 |
53.9% |
| Attended/Graduated College+ |
990 |
92.5% |
| Graduated College+ |
871 |
81.4% |
| Employed |
735 |
68.7% |
| Professional/Managerial |
611 |
57.1% |
| Top Management |
216 |
20.2% |
|
| MEDIAN AGE |
54.9 |
|
| Men |
56.6 |
|
| Women |
53.4 |
|
|
| MEDIAN HHI |
$155,300 |
|
| Men |
$158,730 |
|
| Women |
$151,098 |
|
|
|
Base: Adults
Source:
MMR 2008 |
|
|
|
