|
|
|
 |
| |
|
|
|
| Subscription: |
1,018,536 |
96% |
| Newsstand: |
43,482 |
4% |
|
| Total Average Paid Circulation: |
1,062,018 |
100% |
|
| Ratebase: |
975,000 |
|
| |
1,000,000 |
as of 7/2008 |
| Source: December 2007 ABC Statement |
|
|
Aud (000) |
% Comp |
| TOTAL ADULTS |
3,590 |
100.0% |
| Men |
1,855 |
51.7% |
| Women |
1,736 |
48.4% |
| Attended/Graduated College+ |
2,875 |
80.1% |
| Graduated College+ |
2,218 |
61.8% |
| Employed |
2,623 |
73.1% |
| Professional/Managerial |
1,513 |
42.1% |
| Top Management |
352 |
9.8% |
|
| MEDIAN AGE |
51.40 |
|
| Men |
50.92 |
|
| Women |
52.05 |
|
|
| MEDIAN HHI |
$86,290 |
|
| Men |
$90,658 |
|
| Women |
$76,720 |
|
|
Base: Adults
Source: MRI Fall 2007 |
|
|
Aud (000) |
% Comp |
| TOTAL ADULTS |
1,207 |
100.0% |
| Men |
622 |
51.5% |
| Women |
585 |
48.5% |
| Attended/Graduated College+ |
1,155 |
95.7% |
| Graduated College+ |
960 |
79.5% |
| Employed |
890 |
73.7% |
| Professional/Managerial |
683 |
56.6% |
| Top Management |
295 |
24.4% |
|
| MEDIAN AGE |
55.53 |
|
| Men |
56.83 |
|
| Women |
54.24 |
|
|
| MEDIAN HHI |
$154,933 |
|
| Men |
$159,570 |
|
| Women |
$149,499 |
|
|
Base: Adults
Source: MMR 2007 |
|
|
|
|
|
|
