Men’s Vogue Distribution Strategy

Men’s Vogue’s 2008 rate base was 350,000 which included 75% subs, 11% verified and 14% newsstand. There was a planned rate base increase (to 400,000 which included 50,000 newsstand copies) in 2009; however, Men’s Vogue will now remain at 350,000 with a subscriber–only model.

Based on August and September ABC Rapid release average, Men’s Vogue was already delivering more than 350,000 paid subscriptions. Men’s Vogue will continue to deliver 350,000 subscribers who have a median household income of $113,642.

175,00 of Men’s Vogue’s issues will continue to go to our most affluent and educated subscribers. This allows us to remove any agent driven subs from our files. The remaining 175,000 will be poly-bagged with Vogue’s March and September issues.

• 12,700 households previously received individual mailings of both Vogue and Men’s Vogue will now receive one mailing
• The remaining 162,300 will be sent to Vogue subscribers who have husbands who are 35+, with an HHI of $100,000+ and/or a wealth rating of 9