Qualifications for Retail Rates
Retail Rates are available to department stores, specialty stores, and others primarily engaged in the retailing of merchandise to consumers in limited trading areas. They are not available to mass retail chain store operations. To qualify, all ads must be from a bona fide retailer, and must receive express approval from the Publisher.

For Manufacturers to qualify for the Retail Rate, each page or spread must contain at least one retail store name in a minimum size 8 point type. Each retail store named must have fewer than 500 locations within the United States. Our complete Retail Rate guidelines will be furnished upon request.

Qualifications for Hotel Rates
Hotel Rates are available to advertisers who conduct hotel or lodging business provided at least one specific hotel is featured in the advertisement.

Qualifications for Mail Order Rates
Mail Order Rates are available to advertisers who sell merchandise exclusively through the mail and/or over the internet, using their own site.

Information For Mail Order Advertisers
We suggest that advertising be placed through an accredited advertising agency. If, however, you are working directly with us and do not have film negatives, we will prepare an ad if you furnish copy and layout with glossy photos. Charges will be quoted upon request. Production costs to be billed separately. Direct advertisers who have not established credit with The Condé Nast Publications Inc. must send a check with order. All art work due ten days prior to closing date. Send all materials for reproduction to CONDÉ NAST PRODUCTION DEPT., 4 TIMES SQUARE, NEW YORK, NY 10036.