|
|
|
 |
| |
|
|
|
|
| Subscriptions: |
|
|
|
| |
|
|
|
Paid:
Verified: |
708,242
0 |
76%
0% |
|
| |
|
|
|
| Total Paid & Verified Subscriptions: |
708,242 |
76% |
|
| |
|
|
|
|
Newsstand:
|
223,452 |
24% |
|
|
| Total Average Paid Circulation: |
931,694 |
100% |
|
|
|
Aud (000) |
Comp |
Index |
| TOTAL ADULTS |
5,898 |
100% |
|
| Men |
4,373 |
74% |
154 |
| Women |
1,525 |
26% |
50 |
|
| AGE |
|
|
|
| 18-24 |
1,425 |
24% |
189 |
| 18-34 |
3,198 |
54% |
176 |
| 18-49 |
5,107 |
87% |
142 |
| 21-34 |
2,659 |
45% |
178 |
| 25-34 |
1,773 |
30% |
167 |
| 25-49 |
3,682 |
62% |
130 |
| 25-54 |
3,983 |
68% |
118 |
| Median Age: 33.5 |
|
| MARITAL STATUS |
|
|
|
| Single |
3,702 |
63% |
143 |
| Married |
2,195 |
37% |
66 |
|
| EDUCATION |
|
|
|
| Currently Attending College |
1,091 |
19% |
249 |
| College Educated |
4,201 |
71% |
135 |
| Graduated College+ |
1,377 |
23% |
135 |
|
| OCCUPATION |
|
|
|
| Employed |
4,731 |
80% |
124 |
| Top Management |
431 |
7% |
175 |
| Professional |
3,149 |
53% |
137 |
|
| INCOME |
|
|
|
| HHI $60,000+ |
3,290 |
56% |
124 |
| HHI $75,000+ |
2,574 |
44% |
129 |
| HHI $100,000+ |
1,888 |
32% |
154 |
| Median HHI: $67,141 |
|
| RACE |
|
|
|
| White |
3,300 |
56% |
73 |
| African American |
1,679 |
29% |
249 |
| Asian / Other |
919 |
15% |
138 |
|
|
Base: Adults
Source:
ABC 6/30/2007; MRI Spring 2007 |
|
|
|
