William J. Wackermann has served as vice president, publisher of Glamour since April 2004. After joining the magazine, he implemented a strategy that has resulted in a dynamic upswing in advertising pages, revenue, profitability, brand vitality and industry acclaim. In January 2008 Wackermann was named senior vice president, publishing director. In addition to his responsibilities at Glamour, he has assumed oversight of the Condé Nast Bridal Media, which includes Brides, Modern Bride, Elegant Bride, Brides.com and regional and special-issue bridal publications.

In Wackermann’s first year at Glamour, Crain’s put him on its Top 40 Under 40 List, and for the first time in its 67-year history, Glamour was on Advertising Age’sA-List and Adweek’s Hot List in 2005 and 2006. Adweek put Glamour on its Hot List again in 2007 and 2008.

On the marketing front, Wackermann revitalized the brand with Glamour Reel Moments, a short-film series that lets advertisers sponsor A-list Hollywood actresses making their directorial debuts with short films that are based on readers’ stories. In the project’s three years, two of the films have been accepted into the Sundance Film Festival, and the films have shown in over 50 film festivals worldwide. Unlike any other magazine marketing program in recent memory, Glamour Reel Moments transcended the trade media and was critically acclaimed by The New York Times, USA Today, Entertainment Tonight and the Today show. In 2006 Oprah devoted a full hour-long show to discuss the project’s positive impact for women in film. Wackermann has also structured television deals to bring the Glamour Women of the Year Awards to network television, as well as Glamour’s 50 Biggest Dos & Don’ts and Glamour’s 20 Wedding Dos & Don’ts specials to E! 

Wackermann has been with Condé Nast for 13 years. Prior to joining Glamour, he was vice president and publisher of Details magazine for four years. He oversaw the relaunch of the magazine in spring 2000 and was widely recognized for making Details a business success. While there, he was named Magazine Publisher of the Year by the Delaney Report and Media Maven by Advertising Age. He also led Details to number one on Adweek’s Hot List in the 10 under 50 category. Prior to Details, Wackermann was associate publisher at Condé Nast Traveler and also held sales positions at Vanity Fair and House & Garden. He began his career in marketing and sales at The New York Times and BusinessWeek.