|
As SVP, Publishing Director at Condé Nast, Bill Wackermann oversees Glamour, Brides and Details magazines. Since joining Glamour in April 2004, Wackermann affected a strategy that boosted advertising pages, revenue, profitability, brand vitality and industry acclaim for the company’s largest title. As a result, he was given oversight of two additional titles in 2008—Brides and Details, where he re-launched the magazine in 2000 and served as its Publisher until 2004.
In his first year at Glamour, Crain’s NY Business put Wackermann on its “40 Under 40” list, and in 2005-2006, Glamour was named for the first time in its 69-year history to Advertising Age’s “A-List” and Adweek’s “Hot List.” Adweek put Glamour on its “Hot List” again in 2007 and 2008. 2007 was the most profitable year in Glamour’s 74-year history, and it was the most successful year of any Condé Nast magazine ever. For this, Bill was named Condé Nast’s “Publisher of the Year” at the annual corporate offsite.
On the marketing front, Wackermann introduced Glamour Reel Moments—a short film series that lets advertisers sponsor the directorial debuts of Hollywood’s most A-list actresses, like Gwyneth Paltrow, Jennifer Aniston, and Demi Moore. Wackermann has since produced 14 films that showed in over 25 film festivals including Sundance, Berlin and Toronto. In 2006 Oprah had Wackermann and Jennifer Aniston as guests to talk about the project’s positive impact in Hollywood.
At the helm of Details once again, Wackermann is widely regarded for re-launching the magazine in 2000, and creating marketing programs that made it both a cultural phenomenon for men and an extraordinary business success. While there, Wackermann was named "Magazine Publisher of the Year" by the Delaney Report; "Media Maven" by Advertising Age and also led Details to #1 on Adweek’s “Hot List" in the 10 under 50 category.
Wackermann has been with Condé Nast for 15 years, having served as associate publisher for Condé Nast Traveler and also held sales positions at Vanity Fair and House & Garden. Wackermann began his career in marketing and sales at The New York Times and Business Week. Wackermann is a graduate of Villanova University. |