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As SVP, Publishing Director, Bill Wackermann oversees Glamour magazine and CN Bridal Media. Since joining Glamour in April 2004, Wackermann affected a strategy that boosted advertising pages, revenue, profitability, brand vitality and industry acclaim. As a result of his tremendous success at Glamour, he was named Senior Vice President, Publishing Director in January 2008, and now also assumes oversight of CN Bridal Media including Brides, Modern Bride, Elegant Bride, Brides.com and the regional and special issue bridal publications.
In his first year at Glamour, Crain’s NY Business put Wackermann on its “40 Under 40” list, and in 2005-2006, Glamour was named for the first time in its 68-year history to Advertising Age’s “A-List” and Adweek’s “Hot List.” Adweek put Glamour on its “Hot List” again in 2007 and 2008. 2007 was the most profitable year in the history of Glamour—the magazine experienced the largest revenue increase in the history of Conde Nast, and it was the most successful year of any Conde Nast magazine ever.
On the marketing front, Wackermann introduced a new franchise that revitalized the brand with Glamour Reel Moments—a short film series that lets advertisers sponsor A-list Hollywood actresses making directorial debuts. In three years of the project, two of the short films have been accepted into the Sundance Film Festival and the shorts have shown in over 25 film festivals including Berlin and Toronto. Unlike any magazine marketing program in recent memory, Glamour Reel Moments transcended the trade media and was critically acclaimed by The New York Times, USA Today, Entertainment Tonight and the Today show. In 2006 Oprah devoted an entire show to the project’s positive impact for women in film that included Wackermann and Jennifer Aniston as guests. He then went on to introduce Glamour Reel Docs, a documentary that follows people as Glamour helps make their dreams come true.
Bill has been with Conde Nast for 13 years. Prior to joining Glamour, he was vice president and publisher of Details for four years where he re-launched the magazine to make it both a cultural phenomenon for men and a business success. During his tenure, Wackermann was named "Magazine Publisher of the Year" by the Delaney Report; "Media Maven" by Advertising Age and also led Details to #1 on Adweek’s “Hot List" in the 10 under 50 category. Prior to Details, Wackermann was associate publisher at Condé Nast Traveler and also held sales positions at Vanity Fair and House & Garden. Wackermann began his career in marketing and sales at The New York Times and Business Week.
Wackermann is a graduate of Villanova University. He resides in Ridgewood, NJ with his wife Regina and their three children. |