|
|
|
 |
| |
|
|
|
| Subscription: |
538,736 |
90% |
| Newsstand: |
11,183 |
2% |
| Analyzed Non-Paid: |
49,111 |
8% |
|
| Total Audience: |
599,030 |
100% |
|
| Ratebase: |
600,000* |
|
|
| Female: |
74% |
|
| Male: |
26% |
|
| Median Household Income |
$135,357 |
|
| HHI $100,000+ |
81% |
|
| Attended/Graduated College+ |
62% |
|
| Employed |
61% |
|
| Professional / Managerial |
42% |
|
| Married |
79% |
|
| Own Home |
96% |
|
| Own 2+ Homes |
29% |
|
| Median Home Value |
$454,429 |
|
| Read 4 out of 4 Issues |
61% |
|
|
|
Source: 2007 Mendelsohn Affluent Survey, Head of Household Adults; HHI: $85,000+
Note read 4 out of 4 is based on female readership
* With the September/October 2008 issue, the rate base will increase to 650,000
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