|
|
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 |
| |
|
|
|
|
| Rates Effective with January 2007
Issue |
|
Ratebase:
|
1,600,000 |
|
|
|
| TARGET |
Aud (000) |
Comp |
Index |
| Heads of Households |
2,651 |
100% |
100 |
| Men |
1,962 |
74% |
146 |
| Women |
689 |
26% |
53 |
|
| AGE |
|
|
|
| 18-34 |
269 |
10% |
69 |
| 35-44 |
631 |
24% |
85 |
| 45-54 |
793 |
30% |
94 |
| 55-64 |
603 |
23% |
125 |
| 65+ |
354 |
13% |
181 |
|
| Median Age: 50.2 Average
Age: 50.6 |
|
| EDUCATION |
|
|
|
| Graduated College+ |
1,602 |
60% |
107 |
| Attended College+ |
2,215 |
84% |
107 |
|
| OCCUPATION |
|
|
|
| Top Management |
591 |
22% |
133 |
| Professional / Managerial |
1,412 |
53% |
98 |
|
| HOUSEHOLD INCOME |
|
|
| HHI $250,000+ |
323 |
12% |
162 |
| HHI $150,000+ |
967 |
37% |
130 |
| HHI $100,000+ |
2,088 |
79% |
106 |
|
| Median HHI: $131,445 Average
HHI: $178,577 |
|
| HOME OWNERSHIP |
|
|
| Own Home |
2,600 |
98% |
101 |
| Home Value $300M+ |
1,641 |
62% |
108 |
| Home Value $500M+ |
829 |
31% |
109 |
|
| Median HV: $375,272 Average
HV: $458,092 |
|
| TOTAL HOUSEHOLD ASSETS |
|
|
| Household Assets: $1Million+ |
1,600 |
60% |
118 |
| Hosehold Assets: $2Million+ |
715 |
27% |
138 |
|
| Median HH Assets: $1,269,226 Average
HH Assets: $1,797,094 |
|
|
Base: Heads of Households/HHI $85,000+
SOURCE: Monroe Mendelsohn Affluent Study 2006
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