|
|
|
 |
| |
|
|
|
| Ratebase: |
800,000 |
Effective with the August 2008 issue |
|
| TOTAL AUDIENCE: |
3,553,000 |
|
| |
|
|
| MRI Prototype Fall 2007 |
|
|
| % Female/Male |
85/15 |
|
| Median Age |
37.3 |
|
| Median HHI |
$84,599 |
|
| Graduated College+ |
50% |
|
| Professional/Manag |
42% |
|
| Married |
62% |
|
| Children in HH |
49% |
|
| Own home |
69% |
|
| Median Home Value |
$317,547 |
|
| |
|
|
| MRI Subscriber Study 2007 |
|
|
| % Female/Male |
97/3 |
|
| Median Age |
37.2 |
|
| Median HHI |
$103,500 |
|
| Graduated College+ |
68.5% |
|
| Professional/Manag |
36% |
|
| Married |
62% |
|
| Children in HH |
44% |
|
| Own home |
80% |
|
| Median Home Value |
$343,900 |
|
|
|
| Sources: MRI Fall 2007, data based on prototype 50/50 split of Elle Décor/Real Simple, age weighted; MRI Subscriber Study for domino 2007. Based on 714 respondents, A25-49. |
|
|
|
