|
|
|
 |
| |
|
|
|
| Subscriptions: |
|
|
| Paid: |
397,753 |
84.5% |
|
Verified: |
15,706 |
3.3% |
Total Paid &
Verified
Subscriptions: |
413,459 |
87.8% |
| Newsstand: |
57,200 |
12.2% |
|
| Total Average Paid Circulation: |
470,659 |
100% |
|
| Ratebase: |
450,000 |
|
|
| TOTAL AUDIENCE: |
1,254,000 |
|
| Men |
69% |
|
| Women |
31% |
|
| Median Age: |
35 |
|
| Median HHI: |
$82,063 |
|
|
|
Comp |
Index |
| Age 18-34 |
49% |
159 |
| Age 25-34 |
31% |
173 |
| Age 25-39 |
52% |
189 |
| Age 25-49 |
72% |
152 |
| |
|
|
| HHI $75,000+ |
54% |
146 |
| HHI $100,000+ |
40% |
167 |
| HHI $150,000+ |
22% |
229 |
| |
|
|
| Graduated College + |
41% |
158 |
| Professional / Managerial |
32% |
135 |
| Single |
59% |
233 |
| A / B County |
92% |
129 |
|
|
Sources: ABC December 2009
MRI Doublebase 2009
|
Updated 3/16/2010
|
|
|
|
