|
|
|
 |
| |
|
|
|
| Total Circulation 2009: |
550,000 |
|
| |
|
|
|
|
| Base: Total Adults (3,080,000) |
% Comp. |
Index |
| |
|
|
| GENDER |
|
|
| Female |
85.5 |
165 |
| |
|
|
| AGE |
|
|
| 18-34 |
49.1 |
160 |
| 35-54 |
65.9 |
176 |
| 55+ |
81.1 |
143 |
| Median Age |
35.3 |
|
| |
|
|
| HOUSEHOLD INCOME |
|
|
| HHI $75,000 + |
53.6 |
149 |
| HHI $100,000 + |
37.6 |
165 |
| Median Household Income |
$80,616 |
|
| |
|
|
| MARITAL STATUS |
|
|
| Married |
72.7 |
130 |
| |
|
|
| CHILDREN |
|
|
| Any Children |
79.0 |
192 |
| Any Children 0-2 years old |
49.0 |
410 |
| Any Children 3-5 years old |
26.0 |
225 |
| Any Children 6-10 years old |
23.5 |
123 |
| Any Children 11-17 years old |
18.8 |
93 |
| |
|
|
| EDUCATION |
|
|
| Attended / Graduated College |
75.5 |
142 |
| Graduated College+ |
49.8 |
193 |
| |
|
|
| EMPLOYMENT |
|
|
| Employed (Full or Part time) |
72.1 |
111 |
| Professional / Managerial |
42.2 |
181 |
| |
|
|
|
|
| Source: MRI Spring 2008, Cookie Publisher’s Estimate, Base=Adults 18+ |
|
|
|
