|
|
|
 |
| |
|
|
|
| Subscription: |
809,722 |
76.2% |
| Newsstand: |
253,056 |
23.8% |
|
| Total Average Paid Circulation: |
1,062,778 |
100% |
|
| Ratebase: |
1,050,000
effective
October 2007 |
|
|
| TOTAL AUDIENCE |
5,326,000 |
|
| % Female |
91.8% |
|
|
| Median HHI |
$61,450 |
|
| Median Age |
30.1 |
|
|
| Age 21+ |
84.5% |
|
| Age 18-34 |
59.6% |
|
| Age 25-49 |
50.5% |
|
|
|
|
INFLUENCERS:
- She’s the main source of information about beauty and beauty products among her family and friends: index 185
- Spreading the word on beauty and fashion to more than 12 people each month–70% more than the average woman
- Her expertise expands beyond personal style, as she can often be found giving entertainment (82%), nutrition (82%), and health/fitness advice (61%)
- She trusts what she sees in Allure; 88% of Allure readers take action on advertisements they see in the magazine
|
| |
| Sources: ABC June 30, 2007; MRI Doublebase 2007; The Catalyst Report 2006; Allure Experts Reader Panel 2006 |
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|
